Bellingham, WA  – The Bike Instructor Certification Program (BICP) is excited to announce a new partnership with Magura USA. Already chosen by top athletes around the world, Magura and their world class products are now available at exclusive discounts to BICP Certified Instructors. The BICP offers value to its select industry partners by providing product exposure through its certified Instructors and their students/clients. At the same time, Instructors can extend product discounts to their students and clients, increasing the value of attending a BICP course.

“This is an exciting partnership;” maintains Shaums March, Founder and Lead Instructor for the BICP. “Racing for Magura in my early days, I was able to experience, first-hand, the superior performance of their brakes.  Now that I’m coaching, others will experience their excellence; building confidence with each ride. Our mission is to advance the global standard for mountain bike instruction, driving an inclusive community that empowers our members through education, certification, service, and experience. Partnering with Magura underscores our commitment to giving our instructors and students the tools essential for success and we are very excited to collaborate.”

The international riding community views a certified instructor as a knowledge broker – in skills and within the industry – often researching, testing, and installing products themselves.  The gear and product they use and wear speaks volumes about what works and stands the rigors of the varied trail conditions encountered;

However, not just any product will do.  Because of the rigorous demands placed on equipment and products, BICP Instructors require the best the industry has to offer and Magura meets this demand.

“Magura is thrilled to partner with the BICP; it’s obvious that we are both passion-based organizations with an unparalleled love for mountain biking. Excellent brakes are a key component to developing and learning new skills on the bike, and that’s why the partnership makes so much sense.” – Tony Ballantine, National Sales Manager Magura USA

About the Bike Instructor Certification Program

The Bike Instructor Certification Program (BICP) offers professional training and certification for individuals who lead group rides or teach mountain bike skills clinics. The BICP is building on proven, successful methods nearly two decades in development, and aims to establish a global standard for mountain bike skills instructor training by demystifying the teaching process with structured progression.

With origins dating back to 1995, our training materials are built on years of coaching experience, skill development, and program building.

More than 200 BICP courses have been led globally, certifying over 1400 individuals and continually develops the curriculum and training for our Instructor Trainers to maintain high-quality standards.

For more information on “BICP, “Bike Instructor Certification Program”, visit: icp.bike

About Magura USA

Established in 1893, MAGURA is based in Bad Urach, Germany. MAGURA designed and engineered innovations have included the first-ever hydraulic mountain bike brake in 1987 and the first adjust-on-the-fly motorcycle clutch lever for off-road racing legend Malcolm Smith in 1968.

Today, MAGURA products include a full range of hydraulic disc brake products for mountain bikes, the first wireless dropper seat post and radial brake and hydraulic clutch systems for motorcycles.

MAGURA USA, established in 1975, distributes MAGURA and other fine cycling components including Lightweight Cycling Wheels, and is also the exclusive service provider for Bosch e-bike systems.

For more information on “Magura”, “Magura USA”, “Bosch-ebike”, “Lightweight”, and “Supernova Lights” visit: magurausa-shop.com magura.com magurausa.com bosch-ebike.com  lightweight.info  supernova-lights.com