Ben Tufford’s cycling passion began as a child when he took his friend’s bike and figured out how to ride it down the driveway. The thrill of accomplishment and adventure was overwhelming. He strives to recreate those sensations with each new accomplishment on two wheels.
After decades of cycling involving XC mountain bike, road, and cyclocross racing, Ben turned to helping others by forming Cognition Endurance Sports Coaching in 2010. With a modest client list, he sets himself apart by regularly riding with his athletes. The coach that does house-calls. Additionally, he hosts skills clinics throughout the New Jersey area and is a member of the IMBA affiliate, Jersey Off-Road Bicycling Association.
Ben credits the IMBA ICP with significantly improving his riding technique and instruction methods. As an Instructor Trainer, Ben is eager to help others to discover similar gains. Preaching along the way that improved skill and technique leads to greater confidence and more fun.