lisa sher headshot

LISA SHER

Instructor Trainer

Lisa gets fired up helping people learn new skills and progress, so they can shred and have fun on the trails! Lisa’s background includes 11 years of racing mountain bikes professionally on the World Cup and National Series circuits and 10 years on the U.S. National Team. She’s a US National Downhill Mountain Bike Champion as well as a Junior Olympic swimmer and three-time NCAA All-American in lacrosse. Lisa also starred in Ice Hockey and soccer at St. Lawrence University.

Lisa has shared her sport-specific knowledge and healthy approach with developing athletes in her work as a youth ice hockey coach and as a BICP Level 3-certified mountain bike coach and instructor trainer, where she aims to set the global standard for mountain bike instruction. Lisa coaches clinics at the Sugar Showdown for Sweetlines and camps for the Trek Dirt Series. Lisa currently sits on the NICA Board of Directors with the goal of supporting, influencing and serving NICA’s mission of getting #morekidsonbikes.

Lisa obsesses about cultural influences related to product, design, and art. Her widespread experience leading design teams in global brand strategy and product development enables her to provide creative direction, content, and marketing expertise through her design shop, Fluxx Collective.

Lisa currently lives in Gunbarrel, CO where she loves riding trails, skiing, and dirt biking.

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