Having started successful Mountain Bike coaching businesses in both Ontario and British Columbia, Matt Trotter brings a wealth of knowledge, industry certifications, experience and some Canadian flair to the BICP team.

In Ontario, Matt developed Ride Guides, a mountain bike coaching and tour company which served the Greater Toronto Area. With a heavy focus on coaching, Matt and his team trained hundreds of clients to improve and progress their riding. Through a partnership with Horseshoe Resorts, Matt went on to develop a ground-breaking Fat Bike (a.k.a. Snow Bike) offering in the area, which also included trail design and grooming solutions. After selling his interest in Ride Guides in 2016, Matt and his family moved to Squamish, B.C., to live in Canada’s greatest mountain biking playground. Since arriving, Matt began developing RideHub and is the Principal Instructor and Operations Manager. RideHub has quickly become Squamish’s premier end-to-end provider of Coaching, Guiding and Accommodation services for Mountain Bikers with clients visiting from all over the world.