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BICP Social Media and Marketing

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Free

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The Bike Instructor Certification Program is a nonprofit 501(c) (3) organization that aims to lower the barrier to entry by increasing access to professionally trained, certified bike skills instructors. Thank you for participating, and we wish you well in your future sports pursuits.

BICP MISSION STATEMENT

Course Classification

Online professional development mini-course. This course is not a BICP certification program and does not qualify a participant to use a BICP-certified professional designation. The BICP Social Media and Marketing course is an online professional-development mini-course designed to help cycling instructors and coaches communicate their services clearly, professionally, and ethically.

ACKNOWLEDGEMENTS

Thank you to the many people who have supported the continued development of the Bike
Instructor Certification Program from the grassroots of the CMIC, IMIC, and IMCA-ICP.

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© 2018–2026 Bike Instructor Certification Program

Course Content

Welcome to BICP Social Media and Marketing 1 Topic
Lesson Content
0% Complete 0/1 Steps
MODULE 1: Marketing Foundations for MTB Coaches
MODULE 2: Your Coaching Brand (Without Overthinking It)
MODULE 3: Content That Converts (Not Just Looks Cool)
MODULE 4: Simple Posting Strategy (No Content Overwhelm)
MODULE 5: Selling Without Feeling Salesy
MODULE 6: Long-Term Growth & Sustainability
BICP SOCIAL MEDIA AND MARKETING – QUIZ